Saturday, 19 Jun, 2021

Big advertisers are threatening to yank TV dollars

Hi and welcome to Insider Advertising for May 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Advertisers threaten to..

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Hi and welcome to Insider Advertising for May 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

  • Advertisers threaten to yank TV spend.
  • Apple's opt-out rates crush advertisers.
  • Instagram cozies up to creators.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.


NBC

Big TV advertisers are warning they'll shift spending elsewhere if prices get too high, and streaming video and audio could be the big winners

  • Television ad buyers and sellers are readying themselves for a transformational TV upfront, Claire Atkinson reported.
  • Ratings are down, but TV ad prices are expected to increase by double digits.
  • Advertisers plan to shift dollars to streaming video and audio if prices get too high.

Read the story.



tim cook peace sign
Apple CEO Tim Cook. Roy Rochlin/WireImage/Getty Images

Apple's new major iOS change lets you decide if you want brands to track you across apps. Most people are opting out, and it's already crushing advertisers.

  • Apple's App Tracking Transparency privacy changes rolled out on April 26.
  • Mobile-ad experts said opt-in rates have been low and ad prices have dipped, Lara O'Reilly and Tanya Dua report.
  • Execs are bracing for further impact, as only about 8% of users have updated their iPhones.

Read the story.



Instagram reels
CHRIS DELMAS/AFP via Getty Images

Instagram execs say they've shifted their priorities toward emerging creators and that Reels is the 'biggest opportunity' for influencers to grow on the app right now

  • Platforms like YouTube and TikTok have helped creators skyrocket to fame and build colossal careers.
  • Instagram wants to do the same. The platform plans to prioritize smaller, emerging creators, Sydney Bradley reported.
  • Instagram's Reels feature helps emerging creators reach a much wider audience than a standard feed post or Story.

Read the story.


More stories we're reading:

  • Elon Musk had an unexpectedly tame SNL performance, and NBC gave the billionaire CEO free PR despite his anti-union stance and ultra-wealth (Insider)
  • Netflix cuts ties with Hollywood Foreign Press Association as co-CEO Ted Sarandos blasts group over diversity and inclusion (Insider)
  • Roku called Google an 'unchecked monopolist' after the company added YouTube TV into its main YouTube app on the streaming platform's channel store (Insider)
  • Coca-Cola is at the center of a debate over corporate social justice, with an anti-affirmative-action activist threatening to sue over its supplier diversity program (Insider)
  • Experts shared these 5 tips to help creators choose the best influencer agencies and talent managers to boost their careers (Insider)
  • Streaming TV commercials are bewildering, repetitive, and growing like crazy (Bloomberg)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

Read the original article on Business Insider


By: [email protected] (Lauren Johnson)
Title: Big advertisers are threatening to yank TV dollars
Sourced From: feedproxy.google.com/~r/businessinsider/politics/~3/Q6hkz_HZEqM/insiders-top-advertising-and-media-stories-for-may-10-2021-5
Published Date: Sun, 09 May 2021 21:08:07 +0000